"We’re on a mission to rid the world of plastic waste and we want you to be a part of it.

We started our revolution in 2012 when founder, Brianne West, began making natural beauty bars, in her science degree lab, as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year.

Since then, Ethique™ (which is French for ethical) has grown out of a Kiwi kitchen into a fully-fledged, award-winning international beauty brand (even coveted by the likes of Britney Spears & Ashton Kutcher). We’ve developed over 40 products, export to the USA, Australia, United Kingdom, Japan, Hong Kong and Taiwan and ship around the world. We’re conquering the beauty world one bar at a time.

To date we have stopped over 6 million plastic bottles from being made & disposed of into landfills - and that's just the start of it ..." by Ethique